Adapting Amenities: The Must-Have Amenities for Gen Z Renters
Gen Z renters want digital rent processing options, app-based amenity reservations, and tech-enabled communications with their property manager, maintenance team, and more. A virtual touring and leasing process is also critical, according to Ryan Shear, managing partner of development firm PMG.
“As the first true digital natives with no memory of life before smartphones, Gen Z’s concept of service is oriented to frictionless mobile transactions and controls,” Shear says. “They don’t want to have unnecessary conversations or wrangle paperwork, so the leasing process needs to be designed as if completely virtual, from text-based conversations to video tours to application processing and lease execution.”
Gen Z renters want digital rent processing options, app-based amenity reservations, and tech-enabled communications with their property manager, maintenance team, and more. A virtual touring and leasing process is also critical, according to Ryan Shear, managing partner of development firm PMG.
“As the first true digital natives with no memory of life before smartphones, Gen Z’s concept of service is oriented to frictionless mobile transactions and controls,” Shear says. “They don’t want to have unnecessary conversations or wrangle paperwork, so the leasing process needs to be designed as if completely virtual, from text-based conversations to video tours to application processing and lease execution.”
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