Catering to the health-and-fitness-oriented renter or buyer is nothing new for multifamily industry architects and developers. Sprawling fitness centers, bicycle kitchens and juice bars all stand as testament to health's resonance as a 21st Century marketing touchstone.
But in Miami and Miami Beach, peppered as they are with spectacularly-sculpted young men and women, developers are raising the stakes in the rivalry for the buffest renters and buyers in all of South Florida. For folks who market residences in Miami, it's not so much survival of the fittest, but survival of those luring the fittest.Across the Causeway, X Miami by Property Markets Group has seemingly worked out a response to any health nut's every need. The Miami property provides healthy, organic food and product options on the go at its grab-and-go market on site. Residents can access a high-tech vending machine filled with such items with their X Miami app, with the costs added directly to their rent.
The structure is noteworthy for fitness facilities designed and activated to ensure they’re not just leasing tour window dressing, but spaces residents enthusiastically embrace.
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